Ferdinand Porsche Erlebniswelt fahr(T)raum | AUG 15 – OCT 16

From August 2015 to October 2016 I was head of marketing and PR at fahr(T)raum on a part-time basis.

In particular, I was responsible for the following areas:

  • Negotiating the conditions of all advertising services on radio, television and especially magazines, daily and weekly newspapers;
  • the graphic creation of all subjects for advertising measures on posters, newspapers, and magazines or social channels;
  • the creation of in-house advertising folders and our brochures;
  • taking care of the website and helping to create the monthly newsletter;
  • the design and formulation of press releases;
  • taking care of the social channels, in particular, the promotion of events via these channels;
  • Planning and implementation of direct marketing measures;
  • Maintaining personal contacts with key multipliers or business partners, press representatives, associations, etc .;
  • Representing the company as well as planning and accompanying participation in trade fairs, events, and sponsoring events.